Does Prevagen really help memory?
As I explained in my detailed Prevagen review, Prevagen is marketed explicitly as a specialist memory supplement. According to Quincy Bioscience – the company behind Prevagn – this nootropic is effective for improving meory function in people experienceing mild cognitive impairment, particularly memory loss associated with age.
The claims made by Quincy Bioscience regarding Prevagen make it appear almost like a quasi-pharmaceutical product.
This marketing tactic (billing Prevagen as a potent memory drug) has earned Prevagen a lot of customers opver the years. It has also earned them a lot of negative press and more than one lawsuit filed by the FTC!
So how true are the claims made by Quincy Bioscience?
Does prevagen really improve memory?
Is it effective at improving memory in older people with cognitive decline?
Let’s take a quick look at the Prevagen formula and see what the science has to say.
What is in Prevagen?
Prevagen is a single ingredient nootropic for all intents and purposes. The formula consists of some Vitamin D coupled with an unusual substance called apoaequorin.
Apoaequorin is a protein obtained from jellyfish. According to Quincy Bioscience, apoaequorin has demonstrated remarkably memory-boosting effects in clinical trials. They claim that Prevagen’s active ingredient was effective at improving memory in older people with mild cognitive impairment.
Does it really?
Apoaequorin and memory
Does Apoaequorin really help memory?
I doubt it.
The main issue here is that the “scientific evidence” presented by Quincy Bioscience as hard fact is in fact just marketing material. These are not peer-reviewed clnical trials conducted under third-party medical supervision.
These so-called “clinical trials” are in fact just PDFs published on the Prevagen website.
These results have not been third-party audited, nor have they been repeated by independent trials.
Worse still, the results aren’t even very impressive!
Prevagen and memory loss
Even if I accepted the ridiculous studies presented by Quincy Bioscience as proof that Prevagen helps memory, I would still not view it as an effective memory supplement.
Quincy Bioscience’s own studies show a very slight improvement in memory function following 90 days of Prevagen supplementation. One group showed a 3% improvement in memory function after 60 days relative to placebo group – 3%!
Even worse, only two subgroups showed any benefits in terms of memory function from Prevagen use at all. Obviously, Prevagen’s makers just lumped the responders together in groups after the fact to massage out some correlations from the data.
This is exactly the conclusion found by the FTC, who brought a lawsuit against Quincy Bioscience based on false advertising claims about Prevagen. The FTC alleged that Prevagen does not actually improve memory or any other aspect of cognitive function, and that Quincy Bioscience are purposefully deceiving consumers.
So no, Prevagen does not really work for memory function!
In Summary: Does Prevagen really work for memory?
No, Prevagen does not work for memory. The Federal Trade Commission charged Quincy Bioscience with false and deceptive advertising, claiming the company’s study found Prevagen was no more effective than a placebo at improving any of the nine cognitive skills, including memory, that the company measured.